Work

Editorial management ...

beginning with content ideas up until the final publication on the website, for example as part of my work for Axel Springer Corporate Solutions for the client YBPN as well as for Wayfair.

Writing for online and print ...

about a variety of topics such as beauty, interior, and lifestyle for online as well as for print publications. The latter especially during my time as freelance writer for the German news agency dpa.

Social media strategies ...

for various clients, such as Ihr Einkaufsbahnhof and YBPN (2016 to 2018), including paid activties, as well as for Wayfair (2014 to 2016), focussing mainly on organic growth.

Translation and localisation ...

of websites, press and marketing material as well as editorial content for Wayfair’s online presence in Germany and the launch of its sister company Joss & Main on the German market.

Video productions ...

ranging from video concepts to writing storyboards and organising the video shoots on the day of as well as the release on YouTube, focussing on makeup and skin care tutorials.

PR work ...

including writing and editing press releases and other PR content, organisation of press events and press visits, especially for Wayfair and Joss & Main.